James Atkins Blogs

Many companies go on and on about getting close to their customers. They think that by repeating such a mantra they will better understand their needs. However, when you start to experience the offering you wonder who in fact they were getting close to – themselves? Read more...

Sitting in traffic today a Dunnys ‘R’ Us truck pulled up next to me.  I smiled as I thought neat name for a pretty unglamorous business – if I was in the market for dunnys for hire I would probably think of them!  They obviously had thought through how they should brand and had done a good job of it. Read more...